The music video for Kayla Silverman's "Starting Over", animated by Lauren Haug, brings us along for a journey of transformation. In Silverman's interview with Mustard she tells us more about the song. "Starting Over is an anthem for change, self betterment and getting out of your comfort zone. I wrote this song when I was chasing after the wrong things and the wrong people. This song became a benchmark in my life to never ever let someone have that effect on me."
"...directed and animated by Lauren Haug, the inspirational nature of the sonic world that Mraz has created meets a powerful, vibrant dreamscape inviting an indulgence of reverie...The Yellow-Submarine-esque style of animation induces a sense of whimsy and possibility..." -- Delaney Esper, 2023
"Enter a universe suspended between cosmic and Earthly interfaces in the music video for Bayonne's latest single, 'Right Thing.' A progressive rhythm works with hypnotic, new age conventions to elicit a encouraging forward movements. Director and animator, Lauren Haug, hoped to create a "tangible fantasy world" to layer upon the world we know. Mystifying nostalgia surfaces from her blend of esoteric and 20th century vintage symbolism."
- Daphne Ellis, The Wild Honey Pie
2023
"Each frame infused with colorful earthly, cosmic, and psychedelic elements, the music video—like the song—is somehow simultaneously both retro and futuristic, grounding and fantastical. Hypnotic from start to finish, Haug’s visuals conjure a feeling of awe at life itself, in this dimension and any others that might exist beyond it."
- Maya Bouvier-Lyons, The Wild Honey Pie
2022
"The video, directed and animated by Lauren Haug, occupies a similar, multidimensional space by following the protagonist’s path to self-realization. Their dismal, black and white world transforms into a dreamy, technicolor kingdom fit for a hero ready to quest for what has been lost within. The result is a re-saturation of and appreciation for life. "
- Daphne Ellis, The Wild Honey Pie
"The video, illustrated by graphic designer and animator Lauren Haug, centers around the colorful vibrant force of music. Coming from radio towers, boomboxes and animated versions of a young Grobler and Beranek themselves, these sonic waves reverberate throughout the video."
- Maya Bouvier-Lyons, The Wild Honey Pie
2022
"While The Hope is overtly romantic, Haug's take on the tiger and the strawberry adds a contemporary dimension to the message here—the strength of our relationship to this world is determined by our ability to replenish on the blood-red, alluring strawberries in life."
- Daphne Ellis, The Wild Honey Pie
2022
"Long time collaborator, Nico Losada of Salt Cathedral, joins us for a ten-part series of sonic visualizers that continue his legacy of soul-permeating, electronic compositions... Each video demonstrates a slice of life worth savoring. All videos animated and directed by our very own Lauren Haug."
2022