Vinyl shelves chronicle our dearest and most formative memories in song. Some selections are white at the edges from generations of love and needle-dropping while others beam from behind glossy seals and frames. They live between the labels of furniture or art with their power to transform the canvas of a space. When we welcome family, lovers and new friends, our collections often do much of the talking for us.
In September of 2022, I was approached a second time by The Wild Honey Pie to collaborate with Sierra Nevada Brewing Co. at their Hazy Little Lounge activation for the Sea.Hear.Now. music festival, held in Asbury Park, New Jersey.
This year, the mural wall became an involved activation. Festival attendees could take a moment of repose at our tent, connect with their inner child by coloring individual pre-designed shapes, and finish by pinning their unique design to the wall for all to see.
The wall began with only a top row of dripping designs. This became a community piece over the weekend, with folks coming by to visit their art or show it off to friends. Many came back to color in more than one piece, as they said it was a unique experience they could only get at our tent while experiencing Sea.Hear.Now.
The connection between the musical and visual world is innate. The way that light melts onto buildings during the day’s last glimmer of sunlight brings inspiration to the writers. Their words then inspire the painters to dash for their brushes. And so it goes. Flower Power Gallery Nite is an event representative of this exact sentiment. The galvanizing music scene of Boston/New England will color canvases of stunning visual artists such as Lauren Haug, Masha Keryan, Adam O’Day and Diana Stelin, all ushered in by the resplendent essence of Henry Jamison’s melodies.
Following the success of our mural activation at the Sea.Hear.Now music festival, I was approached again by The Wild Honey Pie on behalf of Sierra Nevada Brewing Co. to be the production designer for their on-location bars at the Head Of The Charles Regatta in Cambridge, Massachusetts.
The Head Of The Charles Regatta website describes the event, "Since its inception in 1965, The Head Of The Charles Regatta has attracted hundreds of thousands of rowers to the banks of the Charles river." Sierra Nevada is one of the premiere sponsors of this event which is held annually in October.
To honor the season, we created a fall picnic themed bar where patrons would help themselves to a blanket, sit along the banks of the Charles river and enjoy the events of the day.
Photographs courtesy of The Wild Honey Pie.
In September of 2021, I had the honor and privilege to work with The Wild Honey Pie and Sierra Nevada Brewing Co. at their Hazy Little Lounge activation. This lounge was set up on the grounds of the annual Sea.Hear.Now. music festival, held in Asbury Park, New Jersey.
I was approached by the client to provide an attention-drawing, interactive mural which would bring an engaging element to the lounge as well as provide a picturesque backdrop for photo opportunities.
I painted monstera leaves on the backdrop with matching brand colors. Dozens of hand-made paper flowers were brought each day of the festival for attendees to choose from, and then apply to the wall where they saw fit. However, these paper flowers became more than just that.
By the end of the festival, attendees were walking around with exclusive flowers woven into their hair, attached to their clothing, or simply in their hands. These served as token mementos from a weekend we made special, and one they will never forget.
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